You Can Now Search For Artwork By Color

Memory is closely tied to the senses, meaning that we’re often able recall the way something looks, smells, or tastes better than what it’s called. For this reason, a Google search isn’t always helpful for people who are, say, visual learners, or are working in a particularly visual field. You can’t drop a color or texture into a search bar, so our ability to rediscover something like a painting or a photo relies heavily on our ability to conjure up the keywords that might bring us closer to it.

That’s something that Alexandra Chemla is working to change. As the founder of ArtBinder, an app that allows galleries and artists to manage and share their inventory digitally, and a former assistant for gallerist Gavin Brown, Chemla often wrestled with this problem after attending art fairs and exhibitions. “I go to 20 art fairs a year and within one I’ll see maybe 200 artworks. I don’t have the kind of memory that allows me to remember names, but I do remember what I saw,” she says. “For people like me–and art is a visual industry–having a way to search for something by a visual property seemed important.”

To meet that need, Chemla has just released ColorSearch, an addictive new feature within ArtBinder that allows users to search for artwork by a specific color or color combination. Offering over 200 hues and pulling from ArtBinder’s immense database of pieces, the tool will bring up a page of matches based on proximity to the shade that was chosen.

To meet that need, Chemla has just released ColorSearch, an addictive new feature within ArtBinder that allows users to search for artwork by a specific color or color combination. Offering over 200 hues and pulling from ArtBinder’s immense database of pieces, the tool will bring up a page of matches based on proximity to the shade that was chosen.

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